moff closet® | moff bag charm brand – Maison Clannie

Bag Charm Brand — since 2015moff makes every day a little softer.
A fluffy friend for every day.moff closet®
Our Story
A little moff,
born out of comfort.

moff closet® is a bag-charm brand born in 2015. A jewellery-clad moff swings from your bag and brings a small moment of calm. Available at the Omotesando Main Store, at pop-ups across Japan, and online.

moff was born when the words "bag charm" were still unfamiliar. Through the pandemic years of the 2020s, it came to be widely loved as something that comforts people.

There are moments when the moff swinging from your bag
makes you smile without meaning to.
That small happiness, every day.

In 2025 moff closet made a fresh start as a brand of its own. The moff bag charm wears its jewellery and brings a little character and calm to your bag.


Size & Style
Choose by size,
then make it your own.

The way to enjoy moff closet is to pick the size that suits your bag, then add style items. Style items are made for each size.

moff ss before
Before
moff ss after
After
mini moff Bag Charm 8cm 8cm, just right for mini bags and pouches. Add style items such as sunglasses or a hat and make your SS-size moff your own. Mini View mini moff → SS size style items →
moff S before
Before
After
love moff Bag Charm 10cm The 10cm standard, at home on a tote or a shoulder bag. With S size style items, even a first-timer can finish a moff that feels like their own. LoveView love moff → S size style items →
Before
After
hug moff M/L Bag Charm 15cm・20cm 15–20cm, a real presence on a larger bag. M and L size style items make the look land. HugView hug moff → M / L size style items →
Staff's Pick

Not sure how to customise?

Our staff put together a moff and its style items as a set.
Take a complete look just as it is.

Daily Style
Daily StyLE
moff closet®
moff is your companion,
every day.

On the days when you are tired and on the happy ones, the moff on your bag is there. A small thing wearing jewellery, bringing a little happiness to ordinary days.

A fluffy friend for every day.
Where to Find
Where to find
your moff
📍 Omotesando Main Store 6-9-2 Jingumae, Shibuya-ku, Tokyo
OTB Omotesando 1F
Always in stock
🗓 Pop-ups across Japan At department stores and shopping malls
around the country.
Latest news on Instagram.
🌐 Online shop Shop any time at
maisonclannie.com
📷 Instagram Styling ideas and new arrivals
are on Instagram. @moffcloset
Characters
The moff family,
each with its own character.

Mini Maru, Cherry, Smile, Pansy… jewellery-clad moff moff, each one of a kind. And there are plenty more.

Mini Maru
Mini Maru
Cherry
Cherry
Smile
Smile
Pansy
Pansy
Put a moff moff on your bag.
Find the little companion
that wears its jewellery.

Visit the Omotesando Main Store