moff closet® | Fluffy bag charm brand – Maison Clannie

Bag Charm Brand — since 2015

Fluffy makes every day easier.
A fluffy friend for every day.

moff closet® moff closet

Our Story

Born from “healing”
Small and fluffy.

moff closet® (moff closet) is a bag charm brand born in 2015. ``Mofumofusan®'' wearing jewelry will bring you a little solace as it sways in your bag. Now on sale at Omotesando main store, pop-ups nationwide, and online shops.

Fluffy, which was born when the word "bag charm" was still a novelty, has become widely loved as an item that soothes people's hearts in the 2020s during the coronavirus pandemic.

Fluffy swaying in the bag,
There are moments when you can't help but smile.
Bring that little happiness every day.

In 2025, moff closet made a new start as an independent brand. Fluffy bag charms are worn with jewelry and bring a little personality and comfort to your bag.

Size & Style

Choose by size,
A child of your own.

The best way to enjoy moff closet is to choose the size that fits your bag and add style items. We offer style items for each size.

Before

After

moff ss Bag Charm 8cm 8cm perfect for mini bags and pouches. Add style items such as sunglasses and a hat to create your own SS size child. Mini View moff ss → SS size style items →

Before

After

moff S Bag Charm 10cm A 10cm standard that fits well in totes and shoulder bags. This S-sized style item allows first-timers to create a look that suits them. Standard View moff S → S size style item →

Before

After

moff M•L Bag Charm 15cm・20cm A large bag with a size of 15 to 20 cm. Style items in M and L sizes for an impactful look. Large View moff M・L → M/L size style items →

Staff's Pick

What if you are unsure about customization?

Our staff will suggest fluffy style items as a set.
Please enjoy the complete look as it is.

Daily Style

Gift Style

See all staff recommended outfits

moff closet®

Mofumofusan® is
Your daily companion.

Both the days when I feel tired and the days when I'm happy. Mofumofu-san®, swinging in your bag, is always by your side. A small presence wearing jewelry brings a little happiness to your everyday life.

A fluffy friend for every day.

Where to Find

moff closet
Where to buy

📍 Omotesando Atelier 6-9-2 Jingumae, Shibuya-ku, Tokyo
OTB Omotesando 1st floor
Always available

🗓 Nationwide pop-up Department stores, shopping malls, etc.
Currently being held all over the country.
Check out Instagram for the latest information.

🌐 online shop At maisonclannie.com
You can shop 24 hours a day.

📷 Instagram Styling and new product information
Check out Instagram. @moffcloset

Characters

Full of individuality,
Fluffy guys.

Mini Maru, Cherry, Smile, Pansy... Introducing the world's one-of-a-kind fluffy animals wearing jewelry. There are more.