Floats!Mr. Mofumofu is moff closet to Mr. Mofumofu

Floats!もふもふさんは moff closet もふもふさんへ
2025.9 NEW BRAND

new chapter

moff closet

Brand History

Floats!, Maison Clannie, and moff closet

「Floats!” is, Toe Ring This is a brand that was born mainly around accessories. Afterwards, the entire brand became known as “Maison Clannie” (Maison Clannie)".

Floats!(Accessories brand)
Maison Clannie (to lifestyle brand)
Floats!(Accessories) moff closet (Mofumofusan)

Floats!However, we continue to create products with the same passion for all of our customers, including those who welcomed Fumofu-san and those who met us through Maison Clannnie.

Story 01

Floats!Fluffy, born from

Floats!Ha, Toe Ring It started as an accessories brand centered on. The result was the bag charm ``Mofumofusan'' made from natural fur.

Originally, it was developed as a stuffed animal that could be worn with jewelry.

However, its loveliness and gentle touch gradually made it more than just an accessory, and it began to gently soothe people's hearts.

You can attach it to your bag and go out together, or touch it gently for peace of mind. Before we knew it, Fluffy-san came to be loved by many people as more than just a small charm.

Story 02

We have customers who have been with us for over 10 years.

At stores, we sometimes come across situations like this.

We welcomed Mr. Fluffy over 10 years ago.
Customers still bring it with them in their bags.

When I see you like that,
We will be really happy too.

Natural fur is a material that can be enjoyed for a very long time if used carefully. Its expression changes little by little over time, and it grows with its owner over time. Fluffy may be a small presence that stays close to you for a long time.

Story 03

A new brand called moff closet

In recent years, due to the soaring prices of natural fur, it has become necessary to review prices to maintain quality. At the same time, products resembling Mofumofusan have increased in the market, and the need to protect brand value and worldview has also increased.

So in September 2025, Mr. FluffyFloats!I decided to become independent and make a new start.

Floats! Mr. Nomofumofu
moff closet
"Fluffy's Closet"

We will continue to expand the world of high-quality fur charms that can be enjoyed as part of fashion.

Story 04

Authentic Fluffy Testimony

The fluffy fabrics of the current moff closet are engraved with the mark of an important brand.

We purposely removed the leather limbs that were a symbol of fluffy clothing.

It is proof of evolution and the freedom to change itself that only the real thing has.
  • Carabiner (metal fittings) brand engraving
  • to the main body Woven tag (brand tag)
  • no leather limbs(New specifications from moff closet)

Although it is a small charm, it is made with great attention to detail.

Story 05

From now on, we will always be together

Floats!But for those who welcomed Fumofu-san. Even though the name has changed, we are born from the same idea.

The Mofumofu-san from over 10 years ago and the Mofumofu-san from moff closet today were born from the same idea.

I would be happy if I could continue to be a part of your daily life.
OUR PHILOSOPHY

The freedom that only originals have,
That isBeing able to constantly evolve

Every time we are imitated, we are already in the next place.
Because it's real, you're always one step ahead.